L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo

Keep blonde, highlighted and grey hair looking fresh and vibrant with this toning purple shampoo, specially formulated to help neutralise unwanted yellow and brassy tones.

Ideal for maintaining colour between salon visits, the formula is enriched with violet pigments that work to counteract dullness and discolouration. After just one use, hair appears brighter, cleaner and more luminous, with brassiness visibly reduced.

Designed to gently cleanse while refreshing your colour, the shampoo helps restore a salon-like finish, leaving hair looking revitalised and full of shine.

Perfect for anyone seeking a cooler, more radiant blonde and a visibly refreshed tone.

How to use:

Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.